Google keyword manager2/2/2024 Now, advertisers have nothing to do with SEO. Keyword Planner has a column for “top of page bid (high range).” As Google notes, this shows the “higher range of what advertisers have historically paid for a keyword’s top of page bid.” Again, this makes sense given the time of year (once more, at the time of writing). We see many terms related to ugly Christmas sweaters seeing a recent increase in searches. This is because Black Friday is just around the corner (at the time of writing). You can find seasonal topics if you sort keyword ideas by this column from highest to lowest.įor example, if we use “e bike” as our seed once again, we see that “ebike black friday” has a +900% three-month increase. This shows the change in search trends between the latest month and the two months prior. Keyword Planner also has a “three month change” metric. If you run an affiliate website, this is an excellent way to find products worth reviewing. This is likely because Gazelle announced a reintroduction of its Arroyo electric bikes in the U.S. You can find breakout topics if you sort keyword ideas by this column from highest to lowest.įor example, if we enter “e bike” as our seed keyword, we see that “gazelle arroyo” has a +900% YoY increase. This shows the change in search trends between the latest month and the same month from the previous year. If we do this for the top-ranking page for “genze e222b electric bike,” we see it gets an estimated 394 monthly search visits. The easiest method for this is to plug the top-ranking page for the keyword into our free traffic checker. On the other hand, “genze e222b electric bike” has a very low KD score.Īnother consideration when choosing keyword ideas is their traffic potential. If we do this for “power e bike,” we see that it has quite a high KD score. This estimates the difficulty of ranking on the first page of Google on a scale from 0 to 100. Instead, we recommend plugging keyword ideas into a third-party tool like our free Keyword Difficulty (KD) checker. As such, you should pay absolutely no attention to it. It’s the competition level in Google Ads. Unfortunately, Keyword Planner can’t help you figure that out because its “competition” metric has nothing to do with organic search competition. However, not all of these are necessarily easy to rank for. So you can easily find long-tail keywords by sorting the ideas by average monthly searches from low to high.įor example, if we do this for the seed keyword “ebike,” we see many ideas with 10–100 monthly searches, including “power e bike” and “genze e222b electric bike.” Keyword Planner doesn’t show the exact number of monthly searches for keywords, but it does show the average monthly range. Because of this, they tend to be easier to rank for than popular keywords. Long-tail keywords are keywords that get a few monthly searches. Here are a few ideas and ways to do this: Find low-competition long-tails If you still see many irrelevant keywords after this, use the “does not contain” keyword filter to exclude them.įrom here, it’s just a case of looking through the ideas for keywords that make sense. This feature doesn’t work if you started keyword research with a website or URL. Typically, you’d need to enter more seed ideas to find keyword ideas like this in conventional keyword research tools. This is pretty low compared to the number of keyword ideas you get from a third-party keyword research tool like Ahrefs’ Keywords Explorer.īut the neat thing about Keyword Planner is that it generates related ideas that don’t contain the terms you entered.įor example, here are some ideas we get if we enter “SEO” as our seed idea:
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